Shaw Media Upfronts Show Intro
A fun way to kick off the Upfront presentation at the Sony Centre. John Doyle wrote about it in his usual and charming way.
If you’ve been reading about the commercial Canadian TV broadcasters’ “upfront” presentations, I’m not sure you’ve been getting the full picture.
Call me cranky and all, but I don’t think anyone has mentioned that at the Shaw/Global shindig in Toronto on Tuesday, the phrase “we’ve got plenty of booze” was used often. Hundreds of people from advertising agencies were in the Sony Centre and the screen onstage was reminding attendees that the liquor would flow soon, real soon. As soon as the pitch for the new schedules for Global’s main network and specialty channels was announced, there would be booze.
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